In this section you will find details on the volume and value of tourism, the type of visitors who come to the destination and what they think of it when they are here. Also accommodation studies on the demand and supply of holiday accommodation in Rother
Rother District Council are committed to conducting regular research to monitor the volume and value of tourism to Rother and to inform future marketing strategies.
Volume, Value and Economic Impact of Tourism to Rother
Rother District Council commission Tourism South East to conduct annual studies on the Economic Impact on Tourism. The overall aim of the research is to provide indicative estimates of the volume, value and resultant economic impact of tourism on Rother. The research involved the application of the Cambridge Tourism Economic Impact Model or ‘Cambridge Model’; a computer-based model developed by Geoff Broom Associates and the Regional Tourist Boards of England.
Key results for 2017:
- 6.3 million trips were undertaken
- 5.8 million day trips
- 0.5 million overnight visits
- 2.3 million nights in the area as a result of overnight trips
- £274.3 million spent by tourists during their visit to the area
- £22.8 million spent on average in the local economy every month
- £112.6 million generated by overnight visits
- £161.6 million generated from day trips
- £329.2 million spent in the local area as a result of tourism (taking into account multiplier effects)
- 7,837 jobs supported, both for local residents and from those living nearby
Rother have participated, with partners, in the gathering of information, via visitor surveys, on the origin, profile and behaviours of visitors to the towns of Battle, Bexhill and Rye.
The surveys were conducted initially in 2005 and then again when further funding became available in 2009. The surveys aim to explore visitors views on the strengths and weaknesses of the towns as visitor destinations and to evaluate the opinions on specific aspects of the visitor experience.
The surveys also look at where visitors have stayed and how much they have spent on activities, food, entertainment etc.
For full details please download the relevant surveys:
Working in partnership with Hastings Borough Council, Rother took part in the Ark Leisure Segmentation research; a value based market segmentation model used widely throughout the leisure and tourism industry in the UK.
The Ark segmentation model determines visitor’s awareness levels and perceptions of destinations in 1066 Country, including Battle, Bexhill and Rye, looking at what our potential markets know about the area already and what their perceptions of the destination are. The model also identifies the motivators and attractions for a day trip or short break, looking at what would make our potential markets come to 1066 Country for a day trip or short break.
The research, undertaken in 2007, found that across all 4 towns in 1066 Country including Battle, Bexhill, Hastings and Rye our 3 main target segments are Cosmopolitans, Traditionals and High Streeters.
The full 1066 Country profile along with detailed destination profiles for all 4 towns can be downloaded below. Descriptions of our 3 target segments are also included below.
Accommodation Futures Studies
We have over recent years conducted Accommodation Futures Studies, with partners, to look at current and potential future demand and development potential for all serviced and self catering accommodation within Rother. The most recent study was undertaken in 2013; Rother Hotel and Visitor Accommodation Futures and a full copy of the report can be downloaded below