The cost of the weekly shop keeps on rising so keeping your children topped up with healthy food options can sometimes feel like a very difficult mission.

But did you know that if you’re more than 10 weeks pregnant or have a child under the age of four, you may be entitled to get help to buy healthy food and milk?

Those eligible for the NHS scheme will be sent a Healthy Start card with money on it that can be used in some UK shops.

The benefit is added onto the card every four weeks which can be used to buy fruit and veg, milk, formula and even vitamins.

This month, Rother District Council is joining with the other District and Borough Councils in East Sussex, plus the County Council to promote the scheme.

People who are more than 10 weeks pregnant or have a child under the age of four, and get either Income Support, Income-based Jobseeker’s Allowance, or Pension Credit (which includes the child addition) can apply.

You can also apply if you’re under 18 years old and not getting any benefits, or if you’re getting Income-related Employment and Support Allowance. To find out more and check eligibility, Rother residents can either visit Get help to buy food and milk (Healthy Start), email: healthy.start@nhsbsa.nhs.uk or telephone: 0300 330 7010.

Published: 25th June 2025