The character of a town or village may be considerably altered by the insertion of an inappropriate shop front.

A traditionally designed shop front may blend in well and can have an immediate visual effect. Many shopfronts in the town centres of Rye, Battle and Bexhill still exhibit Victorian, Edwardian or earlier features including moulded cornices, well proportioned facades and original glazing bars.

The character and appearance of part of a Conservation Area is often well served by the retention of such details, by enhancing altered shop fronts and by careful design of new shop fronts. The design should relate satisfactorily to the building as a whole and to nearby buildings and shop fronts. It is recommended that stall risers should, generally, be retained or restored; fascias should not span more than one bay, respecting the overall height of the shop front and the architectural framework of the building in which it is located.

Guidelines relating to Commercial and Shop Windows in Conservation Areas in Rother District are available from the Planning Division.

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