New funding boost for Bexhill tourism


New funding boost for Bexhill tourism

A campaign to promote Bexhill as a tourist destination will return next year - while money will also be spent on further improvements to the town centre.

Rother District Council has approved a proposal from the Bexhill Town Centre Steering Group for £27,500 of developer contributions to be set aside for the schemes.

The money will fund posters promoting visitor events in the town at London railway stations and a public relations campaign aimed at generating national media coverage.

Meanwhile, £20,000 of the money will be used to ensure street furniture, fixtures and fittings are installed to the high standard set by schemes such as the recent improvements to Marina.

Cllr Ian Hollidge, Rother District Council cabinet member for Bexhill Town Centre, said: "Recent investment has really started to make a difference to the presentation of the town centre and it is important we continue to make further improvements.

"This funding will enable us to ensure features in the town centre are well-maintained, neat and tidy, and that any new street furniture required is installed to the highest standard."

The poster campaign, designed to a 'modern vintage' theme, will promote high-profile events such as Festival of the Sea, Motofest, Roaring 20s and the 1066 Cycling Festival, along with a web link to full listings of events in the district.

It has previously run as part of a series of initiatives to promote the town including a postcard campaign - the latest batch of 30,000 postcards has just been distributed around the south east and within Rother and 1066 Country.

Stewart Drew is director and chief executive of  the De La Warr Pavilion and lead member of the branding and vitality sub-group of the town centre steering group behind the campaign.

He said: "We received feedback from local businesses that there was a real sense of local pride in the rail campaign and that Bexhill's profile was starting to grow for events, shopping and accommodation, as well as the De La Warr Pavilion.

"The rail posters were seen by hundreds of thousands of commuters per day across the rail network."

Published on Wednesday, December 6 2017

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